Gottcha! Made you stop by my blog first, violating nearly every conventional communications professional’s advice you’ve ever heard regardless if you paid for the advice or not.
Truly I wanted to write slightly more than 140 characters for this Tweet. Thanks to my FBF – (FaceBook Friend) Brenda WeRemember Howard for pointing me at this article. That page owner knows their stuff and is SM (Social Media) expert. However, if you’re really in a hurry, the link for the 25 best social media resources are is here.
Still with me? Cool.
About the article, while some of the resources are basic and fundamental all are worthwhile for anyone in the modern communications industry. I have more education than anyone requires and enough degrees and certificates to fill a storage shed and yet my shelves are filled with the most basic of business and communications books. There are several Dummies and Idiots books on my shelves and all have proved valuable over the course of my career.
However, if you really want to learn about social media and why I and many others see an inevitable future where SM plays a significant if not dominant role in our professional and personal lives – it is simple.
Just get started. Begin by immersing yourself in the social world… whenever you can and however you can. Get a FaceBook page going, start a LinkedIn profile and start exploring the landscape for yourself. These and the myriad resources and experts on SM will never be more than tour guides to the Social Biosphere. (All of social media, the web, tech, real life, etc… it’s called the Social Biosphere, mostly by me)
Look for topics that interest you, from commenting on NY Times articles to organizing virtual events on FaceBook and some spend time in the wilderness of the Biosphere. Read the books and listen to the experts as you venture. As you read the words of wisdom from the high-paid pros, never forget that you know how to be social in both professional and personal environments and the rest is merely exploring and becoming familiar with this new operating terrain.
The Social Biosphere is about dialogue and conversations it is not about top-down, push or supply-side thinking or communicating. You cannot talk at people when they have absolutely no barriers to ignoring you. You must engage occupants of the Social Biosphere in conversation. Even if you want to sell something, it must be a conversation not an advertisement.
Ultimately I believe the SM and the Social Biosphere it is feeding will help re-humanize business as we become integrated into its culture, a culture where conversation is fundamental.
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