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Wednesday, April 4, 2012

GOOGLE’S SOCIAL MEDIA PLAY – OR – HOW FACEBOOK PANICKED AND KILLED SOCIAL MEDIA

So I’ve been reading the unending whining going on about FaceBook’s recent changes. My favorite, from a friend likening the New FB to New Coke; and if you remember that you’re both old and probably in marketing.

And I thought, hey I liked New Coke, holy crap does this mean I’m going to like the new FB?  Probably no danger of that, but I do feel bad for FB and you can quote me and mark this point in technology history… “This is the beginning of the end for FaceBook and maybe even the death of the socialized web as we know it.”

There I said it.  FACEBOOK is killing itself and this latest round changes are a symptom of the disease.

The changes are not going kill Facbook, but the fact they were scared, pushed, forced choose your excuse, and ultimately were willing to make these changes tell me FB has done a couple things that signal it no longer believes in itself.

First by responding to Google+ launch by making sweeping changes at launch tells me they fear Google far too much for their own survival and second, by allowing Google to dictate a change FB is surrendering its market leadership position to Google or anyone else with the digital balls to take it.

So there it is, Facebook helped create our present version and vision of social media and the socialized biosphere… it helped create a modern technology revolution no less significant than the World Wide Web itself.

And while no one can discount Google’s mad rise to power nor debate its willingness to wield and continue to acquire and hoard its information power, FaceBook was a social biosphere apex player… no one was above it and it had the power which can only come from numbers of real users.

So shame on you FB for surrendering to the Madness that is Google’s desire to gather, hoard and miserly distribute information to us, the poor wretched and huddled cyber-masses.





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