DAY
twenty – REASON twenty to HIRE ME
#publicrelations #socialmedia #mediarelations #communications I am a social
business communications engineer
What is Going Here
For of those of you just
joining the Execute
an Outlaw Campaign – it started 19 days ago as a simple but creative idea
to get David Armano’s attention at Edelman Digital. The idea began simply enough; every day I
would Tweet a reason to David for him to hire me. It grew from this simple idea
into a sacrificial
corporate event where I offered to kill off my Outlaw, my company for a dream job at Edelman
Digital.
The campaign
continues to receive coverage in many online publications and blogs with
PR, marketing and communications folks sending me encouragements praising the
campaign for its innovative approach to the age-old undertaking of finding a
job.
Earlier this week when
speaking with the CEO of well known public relations agency here in NY, he
asked me, “Why choose Edelman, of all places?
Would you consider another agency or corporate position?”
I’ve thought about what he
said and decided I would absolutely consider another business provided the fit
was right for both the organization and me, and so here we are at DAY TWENTY –
no longer an exclusive offer to Edelman Digital. I have declared myself a free
agent.
What About David Armano and Edelman?
Nineteen days ago I decided
that David Armano was a PR executive with a very solid vision and grasp of
where communications is headed and Edelman was therefore well positioned to
capitalize on the social media phenomena sweeping our industry and the entire
business environment.
Since then I have spoken
with David and he has indeed sent me onward and upward through the maze that is
Edelman’s HR machine. And so we meet and we wait and we meet and we wait, so
despite my success in getting David’s attention and Edelman’s the process
continues to grind at a glacier’s pace.
I have never been known for
an abundance of patience when there is no sound business reason for waiting –
so while I still think very highly of David and Edelman it is time to expand
the campaign to include other PR agencies, non-profit organizations and
businesses.
I founded a company two
years ago called Outlaw Communications and
have spent this time combining my years of public relations and business
communications experience with an ever-growing and deepening understanding of
the emerging social media environment.
I’m a veteran PR guy
experienced with accounts both large and small in the corporate, agency and
non-profit environments. I’ve worked with technology companies such as Dell,
Apple and IBM as well as consumer products companies like Cadbury-Schweppes,
Best Buy and Panasonic and financial services companies like GE Capital,
Genworth Financial and Chase.
I have both business to
business and business to consumer experience in traditional and social media as
well as content creation and communications services, such as media training,
crisis planning and employee communications and change management.
So Give us Reason 20 Already
One of the most significant
business challenges every organization faces from Fortune 10 through start-up
is how to integrate existing communications with the tidal wave of technology
called social media.
Whether your business is
resurfacing asphalt roadways or building iPhone apps, or launching the next
block-buster pharmaceutical drug; all organizations are interested in and
struggling with the impacts of social media upon their businesses’ operations.
My unique combination of
general public relations and communications experience and skills coupled with
specific knowledge of social media will help your business decide what, if any,
social media programs are crucial to your success.
I can help bring order from
the social chaos and make sure all your public relations and communications
work together, fit together and remain focused on achieving your business
goals. I am a social business
communications engineer.
Semi-official & Wildly Inaccurate Running ROI:
By the tried an true media
ad equivalent metrics used by our industry to demonstrate ROI to clients or
another way to say it; “Making up the ratios as I go,” this 19 day campaign has
garnered coverage in media properties generating more than 1,000,000
impressions. In the past I’ve known
clients to pay for such exposure.
Add to this the constant,
and I have the Twitter elbow (if it’s not an injury it soon will be) to prove
it, push through Twitter, LinkedIn, FaceBook, Pinterest, Stumble Upon, Tumblr,
Wordpress, Storify and Blogspot, blogs, Foursquare and Photobucket, two
motorcycle social media sites, PlanCast, Tungle, a Senator, Two
Congresspersons, three NY City Councilors, numerous government and military
personnel, several other PR agencies and no less than five Fortune 20 companies.
Here’s a brief recap of the reasons to hire me:
8. I
never quit
2. Willing to sacrifice an
entire consulting company to
work with ED
1. I have a very
expensive Harley
Davidson Habit
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